The cross motif of a concha shell that appears in the center of the Institute's logo evokes an ancient Meso-american symbol that relates to the human dependancy on water. As an Aztec water symbol, the logo also symbolizes tranquility, harmony, and nourishment.

   The spiral chamber of the concha shell resembles water rising from a subterranean stepped well to an earth mound in front of a sunburst.

   The Julian Samora Research Institute's name frames this distinctive Aztec motif and gives the Institute its logo and identification.