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Stereotypes, Emotions, Behavior, and
Overall Attitudes Toward Hispanics by Anglos

By

Linda A. Jackson

Research Report No. 10

January 1995

 

In this study, Dr. Jackson examined the stereotypic characteristics and values, emotions, and behaviors associated with Hispanics by Anglos. Stereotypic characteristics and values indicated generally negative perceptions of Hispanics (e.g., less productive and intelligent, more physically violent), although a few positive characteristics and values (e.g., strong family values) were associated with the group. The best predictors of overall attitudes toward Hispanics were emotion and behavior, with stereotypic characteristics and values contributing little to the prediction. Findings are discussed in terms of the need to examine sources of negative perceptions of Hispanics and methods for changing such perceptions.

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